Thanks to the flip flop by the Victorian Government some years ago on tolls for Eastlink, I was forced to get a Breeze account which operates East Link in Melbourne. It is definitely cheaper than City Link, but once I signed up I have been posted a package full of information which I already knew from the sign up process. Which begs the question, why the hell does East Link waste so much money giving me (and thousands of other Victorians) the same information in hard copy form which is already available on their very informative website.

Upon sign up, I was emailed a confirmation and then my credit card as promptly deducted the base charge of $40 in tolls. One of the best things about East Link is, you do not need to wait for your tag before using the roads and if you have a tag account you will not pay the image processing fee. I thought this was quite good.

But on day 4 of customer hood, I got a package with the tag, and on day 5 I got another package with my account information along with colourful booklets about East Link. These were titled:
* EastLink Guide with toll prices (gigantic map of highways in Melbourne) – like Google maps didn’t have this info!
* Breeze Account Guide (18 pages)
* Customer service ageement (17 pages)

My question is why? All of this information (that too in colour), and more is available from EastLink and Breeze websites. Yeah sure today’s business is all about customer service and keeping the customer informed but this is just an utter waste of money. Make it paperless, save tress, and pass on the savings to customers!